Rural Revitalization & Entrepreneurship
Shanghai Prospect Institute · Executive CurriculaRural Entrepreneurial Project · Village Entrepreneurs & Homestay Incubation
Pioneering China's first agritourism and rural homestay incubation program, fostering entrepreneurial leaders to build sustainable farmer-to-farmer mutual growth.
Program Background & Scope
Delivered China's first rural homestay entrepreneurship curriculum, benefiting over 2,300 village leaders across 6 western provinces.
Commissioned by national foundations to conduct farmer employment and youth entrepreneurship initiatives in Sichuan, Ningxia, and Chongqing.
Initiated the '111 Project', sponsoring university scholars to study 1,000 rural entrepreneurs across 100 western villages.
Fieldwork Immersion & Seminars
Impact & Key Deliverables
Trained over 5,000 rural business leaders, directly helping hundreds of thousands of farming households increase their annual income.
Rural Entrepreneurs
5,000+Leaders
Homestay Trainees
2,300+Farmers
Fieldwork Villages
100Villages
Benefited Households
100,000+Families